Emissary Authors Podcast
The Emissary Authors Podcast is a production of Emissary Publishing where we help faith-based founders, executives, and entrepreneurs tell the stories that matter.Visit https://publishwithemissary.com for more.Have you ever wondered what possesses authors to write books that change others’ lives?Where do they get their topics and ideas from? Why do some books cut through the noise and impact readers, while others get lost in the shuffle? How do they find epic and eternal meaning, even in ordinary, mundane places?And why is it, no matter where you look, authors find earth-shattering wisdom, compelling truth and practical application that ignites hope for others … while so many others shuffle right on past?Welcome to the Emissary Authors Podcast! The show devoted to digging deep, pulling back the curtain and finding the author’s “why.”Each week, hosts Paul Edwards and Jason Todd sit down to dive deep with successful published authors, to look for the eternal, unchanging principles they discover - in business, public service, ministry and family.When you listen to our interviews, you’ll learn how to interpret your own experiences, the power of spreading messages people can believe in, and the real meaning of not judging a book by its cover!
Emissary Authors Podcast
Expert Strategies for Selling 100,000 Books with Andrew Kaplan | Episode 009
In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd interview author Andrew Kaplan. Seeking to empower authors with effective strategies for selling books, they dive deep into Kaplan's book 'Three Words I Used to Sell 100,000 Books.'
They explore how to create a captivating book cover, the importance of strategic planning, positioning a book in the market, and the power of effective marketing, among other topics. Kaplan emphasizes the importance of serving the reader, creating useful and impactful content, and consistently nurturing audience engagement.
00:00 Introduction to the Podcast and Guest
01:32 The Journey of Andrew Kaplan
02:00 The Challenges of Being an Author
02:45 The Success Story of Selling 100,000 Books
04:14 The Importance of Self-Promotion for Authors
06:01 The Strategy Behind 'Three Words I Use to Sell 100,000 Books'
09:34 The Power of Engaging Content
13:37 The Importance of Understanding Your Reader
20:14 The Art of Crafting a Book Title
24:59 The Importance of Delivering Value with Your Book
25:25 Strategies for Selling 100,000 Copies
25:57 Tactics for Authors with and without an Audience
26:20 Leveraging Social Media for Book Promotion
27:52 The Power of Strategic Advertising
28:50 Building an Ecosystem for Success
29:19 The Importance of Consistent Effort
29:52 Expanding Your Reach: Interviews, YouTube, and More
30:45 The Reality of Marketing Your Book
32:13 The Work Begins After Publishing
41:29 The Amazon Squint Test: A Simple Strategy
43:57 Where to Find Andrew's Books and More
44:46 Closing Thoughts and Future Plans
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