In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd interview author Andrew Kaplan. Seeking to empower authors with effective strategies for selling books, they dive deep into Kaplan's book 'Three Words I Used to Sell 100,000 Books.'
They explore how to create a captivating book cover, the importance of strategic planning, positioning a book in the market, and the power of effective marketing, among other topics. Kaplan emphasizes the importance of serving the reader, creating useful and impactful content, and consistently nurturing audience engagement.
00:00 Introduction to the Podcast and Guest
01:32 The Journey of Andrew Kaplan
02:00 The Challenges of Being an Author
02:45 The Success Story of Selling 100,000 Books
04:14 The Importance of Self-Promotion for Authors
06:01 The Strategy Behind 'Three Words I Use to Sell 100,000 Books'
09:34 The Power of Engaging Content
13:37 The Importance of Understanding Your Reader
20:14 The Art of Crafting a Book Title
24:59 The Importance of Delivering Value with Your Book
25:25 Strategies for Selling 100,000 Copies
25:57 Tactics for Authors with and without an Audience
26:20 Leveraging Social Media for Book Promotion
27:52 The Power of Strategic Advertising
28:50 Building an Ecosystem for Success
29:19 The Importance of Consistent Effort
29:52 Expanding Your Reach: Interviews, YouTube, and More
30:45 The Reality of Marketing Your Book
32:13 The Work Begins After Publishing
41:29 The Amazon Squint Test: A Simple Strategy
43:57 Where to Find Andrew's Books and More
44:46 Closing Thoughts and Future Plans
Learn more about The Hope of War at https://thehopeofwar.com
Learn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd interview author Andrew Kaplan. Seeking to empower authors with effective strategies for selling books, they dive deep into Kaplan's book 'Three Words I Used to Sell 100,000 Books.'
They explore how to create a captivating book cover, the importance of strategic planning, positioning a book in the market, and the power of effective marketing, among other topics. Kaplan emphasizes the importance of serving the reader, creating useful and impactful content, and consistently nurturing audience engagement.
00:00 Introduction to the Podcast and Guest
01:32 The Journey of Andrew Kaplan
02:00 The Challenges of Being an Author
02:45 The Success Story of Selling 100,000 Books
04:14 The Importance of Self-Promotion for Authors
06:01 The Strategy Behind 'Three Words I Use to Sell 100,000 Books'
09:34 The Power of Engaging Content
13:37 The Importance of Understanding Your Reader
20:14 The Art of Crafting a Book Title
24:59 The Importance of Delivering Value with Your Book
25:25 Strategies for Selling 100,000 Copies
25:57 Tactics for Authors with and without an Audience
26:20 Leveraging Social Media for Book Promotion
27:52 The Power of Strategic Advertising
28:50 Building an Ecosystem for Success
29:19 The Importance of Consistent Effort
29:52 Expanding Your Reach: Interviews, YouTube, and More
30:45 The Reality of Marketing Your Book
32:13 The Work Begins After Publishing
41:29 The Amazon Squint Test: A Simple Strategy
43:57 Where to Find Andrew's Books and More
44:46 Closing Thoughts and Future Plans
Learn more about The Hope of War at https://thehopeofwar.com
Learn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops